In the noncommunist world advertising has become a large and important service industry. The great expansion of business in the 19th century was accompanied by the growth of an advertising industry; it was that century, primarily in the United States, that saw the establishment of advertising agencies. The first agencies were, in essence, brokers for space in newspapers. In the 21st century, with an intensely competitive consumer market, advertisers increasingly used digital technology to call greater attention to products. In […]
